Maya Lin / What is Missing?

Art Directors Club Gold Cube Winner Maya Lin, the legendary artist and activist behind the Vietnam Veteran’s Memorial, came to @radical.media with a new project using video, a new medium for her. The multi-site, ongoing project entitled What Is Missing? is considered Maya’s last memorial; a memorial for the species we have lost and are losing due to habitat destruction. More information about the project and more videos are available at whatismissing.net. Video elements produced for the project include: The Unchopping A Tree video, which played in front of world leaders at COP15 in support of the UN-REDD Programme, a number of Times Square billboard videos that played every hour on the hour throughout the month, cone videos, played in large cone installations made from reclaimed redwoods. Maya Lin Studio / Artist: Maya Lin / Media Director: Dana Karwas / Studio Manager: Amy Helfant @radical.media / Creative Director: James Spindler / Executive Producer: Maggie Meade / Producer: Kathleen Russell / Art Director, Unchopping A Tree: Kristen Cahill / Copywriter, Unchopping A Tree: Ben Hieger / Editors/Motion Graphics/Design: Cy Christiansen, Fritz Simon, Paul Bastin, Grey Miller, Bryant Wang